web design in sydney hills district

10 Reasons Why Your Small Business Needs a Website

“unless you are a small business that does not want to grow its brand, having a website is crucial.”
  web design in sydney hills districtIt comes as no surprise that every small business needs a website. This is majorly because the physical world has accultured well with the digital world. So, unless you are a small business that does not want to grow its brand, having a website is crucial. A small business website Sydney Hills District provides one of the best platforms to expand your brand affordably. It is not restricted to business hours, and it gives one of the best means of free advertising.   A small business website is also quite easy to create since you don’t have to know how to code or design. Also, it will not cost you a lot of money to have it up and running. If you are still not entirely convinced that you need a website, here are ten other reasons why your business needs a site.  

1.     Your customers expect it

If this was the only reason to build a website, it would suffice. According to research, 6 out of 10 customers expect businesses to provide content about their business on some form of digital setting. More than half of all consumers’ head straight to a brand’s website for product information. This may be a disadvantage for your business if you don't have a site as most digital savvy people will opt to look elsewhere.  

2.     It gives you social proof

According to research, 90% of consumers claim that online reviews influence their buying decisions. While you can rely on other sites like Yellowpages or Google to host reviews, having a website for your business will help you kill two birds with one stone. Since potential buyers are already looking for you online. Having customer reviews on your site is an excellent way to impress them. It also speeds up the buying process.  

3.     You control the story

While you cannot control what people say about you on social media platforms, you can influence the public’s perception by creating your own story through a business website. The blog section on your site helps you get your business’s message, mission and personality in front of your target audience faster than snail mail brochures or print ads.  Make sure to have social icons that link to Facebook, Instagram, Twitter, and other major networking platforms to make it easier for those customers who like what they see to share your content.  

4.     It saves you money

A website positions your business in front of a thousand more potential customers for less compared to what you would spend mailing ten brochures by traditional mail.  

5.     You don't need technical skills or extensive coding knowledge.

Free website building tools like WordPress among others offer online tutorials and community-based support, allowing almost anyone willing to build a basic website and have it up and running in 30 minutes or less.  

6.     Helps you keep up with your competitors

Generally, consumers start their buying process by doing an online research or getting recommendations from friends and social network connections. According to a report by Pardot, 72% of consumers take their search online to find informative material, testimonials, and reviews. If your customers search for your products or services online, but don't see your website, chances are they will buy from your competition who has a website with all the relevant information. As a result, you will end up losing out on potential business.  

7.     No time or regional restrictions

While not everyone can open their store 24/7, most shoppers want to be able to shop at any time and on any day of the week. A small business website gives prospective buyers unlimited access to your business. It gives you the chance to sell your products online all the time, and not just the usual 9 am to 5 pm. This leads to a boost in sales, especially if you factor in extra consumers who are not constrained by time or geography.   An online store also supports brand recognition, marketing campaigns, client relationship building, customer service and almost every other element of the revenue stream. Make sure to combine your website with other marketing tools like email marketing to reach a wider audience and build customer loyalty.  

8.     Your business will show up in Google search results

  81% of consumers today start their buying process by performing online research before making a purchase. Most buyers go to search engines like Google, where they type in one or more keywords to help them locate the product they need. If you don't have a website for your business, there is no way your business will show up on the search engines.   This puts you at a disadvantage since you are missing out on these opportunities to make a sale. However, if you have a website and it's optimized for search engines, it increases your chances of appearing on the first pages of Google’s search results. This, in turn, gives you more visibility with potential buyers.  

9.     Provides a resource center for your staff

Other than helping customers, a business website can also be beneficial to your staff. You can use it to provide instructional materials, self-service videos, or even internal forms to help your team learn all they need to know on their schedule.  

10. To exhibit your products and services

No matter the business you are in, a website provides a great place to showcase your products or services. By including an image gallery and videos, a portfolio and testimonials about your work, a website provides a great place to describe what makes your small business unique. It also provides a great platform to showcase your product or services you offer in detail. Make sure to provide crispy, clear photos of your products, downloadable PDF or short video tutorials and instructions to give doubtful consumers no reason to purchase elsewhere.   A website provides a host of benefits for small businesses looking to scale their activities. You don't need to learn how to code to create a site for your small business. Take advantage of free website tools to create a website or hire a local small business website designer in Sydney Hills District to have your website up and running.